The History Behind Aunt Jemima’s Rebranding

By Maia Vines Last month, PepsiCo and its subsidiary, Quaker Oats Company, officially changed the name of the Aunt Jemima brand to the Pearl Milling Company, after 131 years. New packaging is set to hit stores this summer. This comes as part of PepsiCo’s Racial Equality Journey, a series of $400 million initiatives, spanning five years. “The promise of our […]